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Gamification- Content Wonderland Part 2

How to design a content product using gamification?

Gamification Wonderland: Mad Mechanics and Rules (Part 2)

Welcome back, dear traveler! We've embarked on our gamified journey, brewing ideas with the Mad Hatter and unraveling player mysteries with the White Rabbit. Now, it's time to step into the Queen of Hearts' palace and build your own content game, brick by brick. 

Wonderland's formula: You are invited to learn, step by step, how to plan a content product that will best meet your business needs and adequately respond to your users' needs.

W- WH Questions-Why? What? Who? Where? When?

The questions - the first stage, which is the basis for the development of the content, is the stage of asking the questions, which will define the product in general terms.


Is the product designed to create professional differentiation? For information accessibility? For branding? To accompany a process? 


Characterization of the user. (Indicate as many details as possible: age, interests, education, common denominator, etc.)


The Purpose of the game. (An overt and a hidden must be considered).

Where and when? 

The platform, place, conditions, and times. 

O-Offering Opulent Rewards:

Remember the Dodo's grand race with no clear prize? It was no fun! Define your player's treasure trove: New knowledge, practical tools, virtual badges, or real-world prizes. Make it enticing, tangible, and directly tied to your game's message.

N-Nurturing Needs Like the Caterpillar:

What yearns within your audience? Do they crave learning and development? Do they need information accessibility? Do they desire branding or community building? Identify the needs your game will nourish, like the Caterpillar offering wisdom to Alice. This becomes your map, guiding every design decision.

D-Designing Your Wonderland Draft:

Like the White Rabbit's pocket, your first draft should be flexible and expandable. Choose a broad format – a children's book, a video series, a workshop – that can blossom into future games, videos, articles, and more. This is your Wonderland's foundation, its ever-evolving landscape.

E-Earning Victories, Large and Small:

Victories are the sugar in your game's tea! Define the paths to triumph – challenges overcome, missions completed, knowledge gained. But remember, not every story has a clear winner. Will there be loss or infinite gameplay to keep players engaged? Choose wisely, aligning with your game's goals and values.

R-Rules of the Royal Realm:

Now, we lay down the laws of your Wonderland. How will progress be tracked? Points, levels, and leaderboards – like the Queen's croquet game, make progression visible and exciting. Design missions, checkpoints, and clear steps to victory, keeping your players on track like the White Rabbit following his pocket watch.

L-Luminous Language & Enchanting Design:

Just as the Cheshire Cat's grin speaks volumes, your game's visual language matters. Design, colors, characters, and legendary elements all tell a story. Choose a style that resonates with your message and audience, whether whimsical like Tweedledum and Tweedledee or logical like the Mad Hatter's riddles. Visuals can enhance knowledge, just like a riddle sparks deeper understanding.

A-Associate & Awaken Community:

Gamification shines when players connect! Consider elements like group tasks, shared challenges, open communication, and virtual spaces for collaboration. Let your players learn from each other, like the March Hare and Dormouse sharing riddles, fostering a sense of community around your content.

N-Narrating Your Enchanted Journey:

Step back and take a good look at your draft. Does it flow like Alice following the White Rabbit? Is your message clear and captivating? If not, revise, tweak, and polish your narrative. Remember, a compelling story is the thread that binds your game together, keeping players engaged and eager to see what happens next.

D-Drive- How it drives?

Gamification works for you! Using gamification elements creates connection and identification, increasing use, influence, and drive to action. The means are varied and many and should be adequate to the goals of the environment, the participant, and the required results.

Driving factors - status/rank, "virtual goods," "ownership" of an area or property, competition, etc.

Gamification Wonderland: Mad Mechanics and Rules (Part 2)

In Part 3, we'll explore the magic of storytelling, social interaction, and learning, transforming your draft into a vibrant and captivating Wonderland ready to enchant your audience.

So, dear traveler, gather your creativity, and let's paint red roses in your content game! The Mad Hatter's tea party awaits, bursting with delightful possibilities.


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