“Not everything that is faced can be changed, but nothing can be changed until it is faced.”

James Baldwin

Keren Levi Faran

Project: UC Berkeley Bootcamp Group Project

Role: UX Research, SEO, new website on Wix
Tools: Figma, Miro, Canva, Usability Hub, Wix, Google Analytics

Belle Doctrine

Interaction Fillers

Confession: Botox wasn't exactly my forte. So, when my UC Berkeley Bootcamp team landed the Belle Doctrine website redesign project, a solo esthetician specializing in facial treatments, I admit, I wasn't jumping for joy. But as I delved deeper, something shifted. This wasn't just about aesthetics, human connection, user-centricity, and personal growth.

Fueled by a desire to understand the needs of a small business owner and her clients, I embarked on a research odyssey. Competitor analysis, SEO optimization, and in-depth client interviews became my tools, uncovering a world of desires, anxieties, and aspirations hidden beneath the surface of Botox brochures. This research became the bedrock of our strategy, informing the website's information architecture, content, and user experience.

My teammates, masters of user empathy, conducted insightful interviews and held rigorous usability tests, polishing the design and validating our every decision. Meanwhile, I channeled my passion for technology and user-friendliness, transforming Belle Doctrine's online presence from a static brochure into a dynamic hub of information, engagement, and trust. Built on the Wix platform, the website became a testament to our collaboration – a seamless blend of beauty and functionality crafted to empower Belle Doctrine and its clients.

Unveiling Beauty, Inside and Out: A UX Design Journey for Belle Doctrine

But our mission went beyond aesthetics. We recognized Dr. Doctrine's time as a precious commodity, and we wanted to ensure that her website attracted new clients and freed her up to focus on what she does best: providing exceptional patient care. This is where the power of Wix apps came into play.

Wix Bookings: Say goodbye to endless phone calls and manual scheduling. We integrated Wix Bookings, allowing clients to seamlessly schedule appointments online 24/7, freeing up Dr. Doctrine's valuable time.
Wix Forms: Gone are the days of paper intake forms. We implemented customizable Wix Forms for consultations, consent forms, and pre-treatment questionnaires, saving Dr. Doctrine time and ensuring all information is captured accurately.
Wix Blog and Social Media Integration: We built a platform for Dr. Doctrine to share her expertise and connect with her audience. A sleek Wix blog and seamless social media integration allowed her to share treatment updates, answer frequently asked questions, and build trust with potential clients.
Wix Payments: We streamlined the payment process with secure Wix Payments, allowing clients to pay for appointments and products online, eliminating the need for cash handling and manual transactions.

These are just a few examples of how we leveraged Wix apps to create a website that serves clients and empowers Dr. Doctrine to focus on her passion: providing exceptional patient care.

Gift of Time: Empowering Dr. Doctrine with Wix Apps

Problem Statement:
Women aged 35-50 considering Botox treatments often struggle to find accurate and comprehensive information online, leading to confusion and hesitation when making a decision. This can result in lost conversions for the Belle Doctrine.

UX Hypothesis:
Will providing dedicated Botox pages with detailed information, patient testimonials, and high-quality photos increase the booking conversion rate compared to the current single-page format? We believe that addressing users' specific needs for information and building trust will lead to a more confident decision and higher conversion rate.

Uncertainty can cloud the journey to achieving users' desired look for those considering beauty enhancements. Scouring fragmented information and juggling confusing options can be overwhelming, leaving users eager and confident.
But worry no more! Belle Doctrine has unveiled a revolutionary website designed to empower confident beauty decisions every step of the way.

Here's how we make the difference:

One-page clarity: Ditch the information overload! Each treatment boasts its dedicated page, housing all the details users crave in one easily accessible location. No more piecing together answers from scattered sources – we have it all right at your fingertips.
Confidence-building answers: Our research delved deep into what matters most to users. We've anticipated and addressed user questions head-on, providing clear, concise solutions that erase doubt and fuel informed decisions.
Visual storytelling: Stunning photos and compelling patient testimonials bring treatments to life, allowing users to visualize their potential transformation and feel confident about the journey ahead.
Seamless convenience: Forget endless phone calls and frustrating scheduling struggles. Wix Bookings empowers you to secure user appointments online, 24/7, freeing your time and reducing stress.
Expert insights are always accessible: blog and social media channels become users' trusted beauty guides, offering valuable tips, treatment updates, and answers to user FAQs directly from Dr. Doctrine.

Belle Doctrine is more than just a website; it's a user beauty partner. We're here to guide users confidently through every step, from initial exploration to stunning results.

Unveiling Confidence: User Gateway to Radiant Beauty with Belle Doctrine's New Website

The success of any website hinges on its ability to meet users' needs seamlessly. To ensure Belle Doctrine's new website truly empowered confident beauty decisions, we conducted rigorous user testing at every stage of development.

Mid-Fidelity Prototype:

Five users tackled three crucial tasks: finding the Botox service page, exploring client reviews, and booking an appointment. This initial test revealed valuable insights, guiding us to refine the information architecture and booking flow for optimal clarity and ease of use.

High-Fidelity Prototype:

With the Wix website taking shape, we revisited the same tasks with five new users. Additionally, we focused on assessing the website's "doctor credibility." The results were precise: 93% of users in our A/B test preferred the design option featuring Dr. Doctrine's image, citing increased trust and transparency. This feedback underscored the importance of showcasing her expertise and fostering a personal connection.

Design Credibility Test:

To further validate the website's overall design, we presented the Botox page to 17 users for five seconds and asked them to identify its purpose. 100% accurately identified it as a beauty treatment website. This confirmed that our design effectively communicated the website's core offering at a glance.

The Power of User-Centric Design:

These tests weren't just about checking boxes and understanding users' motivations and anxieties. By incorporating their feedback at every step, we built a website that provided the information they craved and instilled confidence in their beauty journey. This user-centric approach proved invaluable in shaping Belle Doctrine's website into a trusted resource for informed beauty decisions.