Hi, I'm Keren. My background may be unconventional, but it's shaped me into a UX designer with a unique perspective. A decade ago, my experience as a COO honed my ability to understand user needs and streamline processes for greater efficiency. Since 2015, I've led B2B content strategy within a digital agency, partnering with global tech giants like Dell Technologies, VMware, AWS, and Autodesk. This has given me deep empathy for user journeys, data-driven storytelling skills, and a strong grasp of B2B dynamics.

UC Berkeley's UX/UI/FE bootcamp program solidified these skills with technical expertise and user-centered principles. Now, I'm ready to merge my strategic thinking, B2B insight, and compelling design to solve real-world problems with user-focused solutions.

My portfolio features a blend of passion projects and academic work. From AI-powered branding solutions to immersive reading experiences,  I explore how UX can enhance business goals and shape the future of user interaction. Ready to see how my diverse perspective fuels business success? Explore my portfolio below!